Marketing And Finance. Creating Shareholder Value

4.5 звезд, основано на 68 отзывах
В наличии
RUR 4291.15

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing

Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.

It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value

Похожие товары